Gordon Morris Money Marketing
Last year, charities Age Concern and Help the Aged joined forces and, in November, rebranded themselves as Age UK. Morris, who heads its financial enterprises division, plans to spend this year relaunching the charity’s range of financial products, which includes white-label general insurance and financial advice aimed at the elderly market.Morris says: “Whatever industry you are in, you are going to create a product you can sell within the profit zone - people between 25 and 65. The problem with being on the older side of that is you are often ignored. But why should those people be ignored? Whether that is for independent financial advice or appropriate financial products, I want to make sure those people are best looked after in terms of getting the right advice they can trust and finding products that meet their needs.”
After a gentle push into financial services by his mother on leaving school, Morris worked across life, healthcare, pension and insurance markets at several big financial firms. He eventually moved to Age Concern and helped create a long-term healthcare proposition with the charity alongside CGU. He has since gone on to develop the Age UK Enterprise business, which today has 1.1 million customers.
