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One in Five UK Households Underestimate Home Contents Marketwire (press release)

MANCHESTER, UNITED KINGDOM--(Marketwire - May 3, 2010) - Twenty per cent of households in the UK are underestimating the real value of their home contents, according to figures released today by Swinton.

A survey of 1,500 customers by the UK's leading high street insurance retailer revealed one in five UK home owners have failed to update their contents insurance in the last two years despite making numerous purchases.

A further 15% confessed to not knowing whether valuable items such as jewellery, watches, artwork and antiques were covered within their policy.

With the average British home contents worth over £40,000, thousands of homeowners across the UK are insured for much less.

Less than half of UK homeowners said they kept hold of receipts and guarantees for expensive purchases or made a note of model names or numbers – something which can be a huge help in the event of a home insurance claim.

Only 12% of customers surveyed said they took the time to list their contents in a logical order by going from room by room.

Know the value of your designer wardobe?

How many of us forget about the credit crunch when shopping for new fashion acquisitions? As well as losing all our money saving principles when faced with the sale of the century at Top Shop we have short memories when it comes to adding clothes values onto our home contents insurance valuations.

A recent survey that took place online revealed that seventy two per cent of ladies taking part admit to purchasing fashion items that never leave the confines of the wardrobe! Not only that but a further twenty one per cent of participants reveal they will hold on to items in hope that they will one day return into fashion!

According to the article “Brits unaware of the value of their home wardrobe!” Britain’s shoppers have not stopped bargain hunting in the face of the credit crunch – far from it! The insurance company Swinton have observed while continuing to shop we are acquiring purchases that should be added to the value of our home contents. Recognising that high street fashions can be as pricey as larger one-off purchases that we automatically add to our contents value, they are keen to remind us that our latest fashion accessories and designer labels should all be added to the grand total of the value of our home contents insurance.

Surprisingly, it is not just the ladies who are keen to buy fashion items but fail to wear them as fifty two per cent of men in the survey revealed their wardrobes contained clothes that have never seen the light of day! It is not just those ladies’ wardrobes that bump up the value of our home contents as sixty per cent of men revealed they had at least the one expensive designer suit!

Swinton are keen to stress that we should all renew the values of our contents insurance following all our clothes shopping sessions because if we don’t our value summations are at risk of falling considerably short of what it should be.

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